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Google offers extra ad real estate if you automated AdWords A/B testing
When it comes to Google AdWords and ad optimisation, how much do you trust Google’s machine learning over manual optimization and A/B testing? Most online marketers would prefer manually running A/B...
View ArticleWhy people search on click ads? And how to increase the CTR
Why do online users click on search ads? Are they aware of the fact that they are clicking a search ad? Moreover, are they even aware of the difference between an organic listing and a paid ad. Surveys...
View Article10 Reasons Why You Should Be Using Google Ads to Grow Your Business
Google Ads is an advertising platform that lets you pay to have your website listed on Google. Known as Google AdWords once upon a time, the advertising platform is a form of PPC (pay per click) that...
View ArticlePaid search remains the most dominant digital advertising channel in 2019
A new report by Marin Software shares valuable data on digital advertising in 2019. According to the report, paid search continues to be the dominant digital advertising channel in 2019 with 39% of the...
View ArticleGoogle to show less search term query data to Google Ads advertisers
Google recently slipped an update that will likely irk most Google Ads advertisers and SEMs. According to this update, Google will show less search term query data and will instead only show the terms...
View Article5 reasons why your PPC leads may not be converting
Running PPC campaigns is an effective way to drive instant traffic and potential leads. When it all clicks, PPC campaigns can be extremely profitable and beneficial for most businesses. However, there...
View ArticleWhat is Google Ads relevance, and how to improve it?
Google Ads is an excellent way to drive traffic to your website, generate MQLs, and increase sales and revenue. However, Google Ads can also be a very expensive advertising channel if you do not know...
View ArticleAdvertisers can now promote YouTube live streams as Google display ads
Google has introduced a new ad format, which would allow digital advertisers to promote YouTube live streams as Google display ads across screens and devices. A particularly interesting feature is that...
View ArticleBranded keywords in SEM: To bid or not to bid
Should you bid on brand terms or not? This is an important question that almost all businesses and search engine marketers think about at least once. If you are already ranking on the #1 spot on...
View Article5 simple Google Display Network (GDN) tips for digital marketers
Google Ads allows digital marketers to run two types of ads: Search Network ads that appear on the search engine results pages whenever someone searches for relevant keywords. Google Display Networks...
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